MAVERICKS AUTOMOTIVE

Branding Identity, Product Design, Ad Campaign, Social Media Ad

Wooden sign for Maverick's Automotive with gear logo, hanging from a ceiling.

CLIENT: James Owens

DATE: March 2025

Maverick’s Automotive is a locally owned auto repair and detail shop. The client wanted to broaden their brand identity with a fresh new logo for various marketing materials. The client also requested designs that align with the shop’s aesthetic while maintaining a clean, unisex appeal. The designs should stand out while staying true to their brand identity. The client will use the designs on various products for his customers.

Mavericks Automotive logo in orange and cyan, featuring a stylized 'M' with gear design. Includes color codes #FFFFFF, #0097B2, #F14902, and font sample in lowercase alphabet and numbers.
Stack of business cards with 'Maverick's Automotive' logo and contact details for James Owens, owner and mechanic, on a blue textured surface.
Flat lay image of business stationery on a textured surface, including a coffee cup, USB drive, eyeglasses, letterhead, business cards, smartphone, and pen with branding for "Maverick's Automotive."
A teal flag with a black and white design featuring the word "Maverick's," a classic car illustration, and contact information for an automotive business located in Tamaroa, IL, including a phone number 618-571-1. The flag is flying in a snowy rural landscape with trees and buildings in the background.
Illustration with bold text "Maverick's Automotive" above a stylized muscle car graphic. Additional text includes "Tamaroa, IL" and "G18-S71-1GG3". The background features abstract patterns and a tire track design.
Advertisement for Maverick's Automotive featuring a mechanic illustration with the slogan 'Keeping You On The Road.' Includes services like oil change, brake and transmission repair, tire rotation, and tune-up. Offers a 25% discount. Located in Tamaroa, IL. Contact number 618-571-1663. Contains small images of car repairs.
Automotive repair services flyer featuring a mechanic working on a vehicle, with text mentioning auto repair and maintenance services. Includes electronic diagnostics, scheduled maintenance, transmission repair, and brake inspection. Contact information and address in Tamaroa, IL are provided.
A white truck with "Maverick's Automotive" logo and the phrase "Keepin you on the Road" on its back driving on a scenic road, blue sky in the background, and logo overlay in upper left corner.
Logo with the text "Maverick's Automotive" in orange and white, featuring a stylized illustration of a classic muscle car in orange and teal.
Woman wearing teal hoodie with "Maverick's Automotive" text and illustration, standing outdoors, holding a handbag.
Woman outdoors holding a black tote bag with 'Maverick's Automotive' logo, containing flowers, near a beach.
Illustration of a vintage car with text "Maverick's Automotive" and a phone number, featuring a sunset background and the phrase "Keeping you on the road."
Black hoodie with "Maverick's Automotive" logo and car graphic print.
Person wearing a white t-shirt with a design featuring a car, text 'Maverick's Automotive', a phone number, and phrases 'Keeping you on the road', and '24/7 Tamaroa, IL'.
Logo for Maverick's Automotive with a gear, American flag, and a spark plug. Text includes "Maverick's," "TAMAROA, IL," and phone number "618-571-1663."
Three hoodies featuring "Maverick's Automotive" logo in black, teal, and gray.
Person skateboarding on a paved area with "Maverick's Automotive" signage in the background, featuring a spark plug and American flag design, Tamaroa, IL, contact number included.
Modern interior with white armchair, side table, and a large canvas on wall. Canvas features Mavericks Automotive logo. Green plant and red vase are on the table. Large window on the right.

Using Adobe Creative Suite on all designs, I applied key design principles such as balance, contrast, and hierarchy to ensure visual impact. In Adobe Illustrator, I crafted elements for scalability across different products, while Photoshop allowed me to fine-tune textures and colors for a polished finish. Leveraging Adobe InDesign, I ensured layout precision and consistency across various applications.

Stylized "js" logo with a cursive font encircled by a line.

Mavericks Fav’s.

  • Maverick's Automotive logo featuring two pistons, business name, phone number 618-571-1663, and location Tamaroa, IL.

    Dream it.

  • Logo of Maverick's Automotive featuring stylized car outline and teal text.

    Build it.

  • Logo for Maverick's Automotive featuring two pistons, stars, and contact information for Tamaroa, IL.

    Grow it.

  • Maverick's Automotive logo featuring orange text, American flag, spark plug, and contact info for Tamaroa, IL, 618-571-1663.

    Sell it.

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  • Maverick's Auto Motor graphic with skull illustration, contact number and Tamaroa, IL location on grunge background.

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  • Digital artwork featuring the text 'Maverick's Automotive' in bold letters, with a stylized vintage car illustration. Includes details 'Tamaroa, IL G18-S71-1GG3' in smaller text, surrounded by graphic design elements like lines and splatters.

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  • Wooden sign for Maverick's Automotive with a gear design, hanging from a ceiling in an outdoor setting.

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  • Office Front Sign